How do you kick off a new CMO role or a new job as a digital marketing head? Someone asked us this question recently, and we wanted to answer it.
In case you're wondering, yes, there is a difference between a CMO and a VP of marketing or other digital marketing leader. The CMO role is more strategic and analytical, while the VP is more tactical.
However, there's so much crossover with these two job titles. Most CMOs help manage tactical operations, and most marketing VPs help set the marketing budget.
