The publishing industry is on rocky grounds and they have to adapt to the digital era to reach their readers. Publishing executives who built their careers on selling ads are unwilling to accept that the economics of digital is fundamentally different than print. In order to not only survive but also thrive in the digital space, traditional and print-only publishers need to take action now. In this blog post, we'll discuss the ways how to apply technological opportunities and embracing new business ideas.
The publishing industry is on rocky grounds and they have to adapt to the digital era to reach their readers. Publishing executives who built their careers on selling ads are unwilling to accept that the economics of digital is fundamentally different than print. In order to not only survive but also thrive in the digital space, traditional and print-only publishers need to take action now. In this blog post, we'll discuss the ways how to apply technological opportunities and embracing new business ideas.