Content marketing isn't easy. Make it too salesy, and readers are turned off. Focus on entertaining your potential customer, and you might waste marketing resources. To add fuel to the already-challenging-fire, there's the issue of developing a content marketing team structure.
The wrong team structure can weigh down your content efforts and your ability to generate qualified sales and leads. The right structure can ensure that content actually produces ROI, and that no one on the team is stretched too thin or doing tasks they totally suck at.
To improve your setup, let's define content team roles, how they're combined, and troubleshoot common issues. Having served as a content manager and as a writer on multiple teams, I've gotten an inside look at many different structures and have learned firsthand what works — and what doesn't.
To improve your setup, let's define content team roles, how they're combined, and troubleshoot common issues. Having served as a content manager and as a writer on multiple teams, I've gotten an inside look at many different structures and have learned firsthand what works — and what doesn't.