Your team is devoted to driving sales or MQLs using content marketing. But while you're busy creating content, you might have neglected your content operations.
Everyone at your company is asking you for content. Demand gen marketers need more gated assets for ads. Sales teams want a new one-pager. Somebody else needs a brochure. These needs are bound to happen, and that's fine. The problem is that content teams start to handle their content marketing strategy in the same ad hoc way that they satisfy requests from other departments.