A bad content marketing workflow is really bad. It means that your content is unlikely to produce sales and leads, leaving not only your content team frustrated but also the c-suite. We're not about to let that happen.
Your workflow isn't just about the process, people and tools.
It's also about the content you're producing, and why.
This post marks our third and final installment in our series on how to build high-performing content teams. Just a quick note before we dive in, if you think your tools or your team might be weighing you down, check out our other posts in this series first.
A bad content marketing workflow is really bad. It means that your content is unlikely to produce sales and leads, leaving not only your content team frustrated but also the c-suite. We're not about to let that happen.
Your workflow isn't just about the process, people and tools.
It's also about the content you're producing, and why.
This post marks our third and final installment in our series on how to build high-performing content teams. Just a quick note before we dive in, if you think your tools or your team might be weighing you down, check out our other posts in this series first.