We live in a content-driven world.
You wake up and you go to your LinkedIn, where you see videos of entrepreneurs talking about their business. You drive your car to your work and you listen to your favorite podcast. During your lunch break, you go to Facebook and check your feed where you see a bunch of articles about the new season of Games of Thrones you've been waiting for so patiently. In the evening, you put on youtube videos with Jamie Oliver explaining how to make perfect gnocchi with basil and tomato sauce.
All these actions most of us acquire daily are heavily influenced by content. We take the information served in every form, any time, any place - so it doesn't come as a big surprise content marketing is one of the fastest evolving branches of marketing today.
Now, when you see from a different perspective you understand the way it integrated within every little part of our digital interaction. Maybe you are thinking: "We should also do this", but then you get stuck with a scary thought how seemingly expensive and complicated content marketing can be. Even then, you would be crazy not to do this. The power of a content marketing strategy lies in attracting new customers, educating your users, driving revenue and building powerful brand awareness. All the things you and your business need.